TVLL 010: Two-Factor Theory of Motivation | Herzberg
Video (5:20): https://www.youtube.com/watch?v=0PokpX56G_4 (WARNING: Language)
In this video we are introduced to Herzberg’s Two-Factor Theory of Motivation. Herzberg identified several factors that contributed to happiness and motivation at work. He discusses two generalized groupings of these factors – one he identified as hygiene factors and the other as motivational factors. As discussed in the video, the hygiene factors do not motivate, they only prevent people from being unhappy. Herzberg gives an example of why attempting to motivate using hygiene factors would likely be costly and ineffective.
Does your organization provide adequate support with respect to hygiene factors? How can you best utilize motivational factors in increasing workforce motivation? How do you make the work interesting and rewarding? How is achievement recognized in your organization? How does this theory relate to Self-Determination Theory (TVLL 009)?
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